Please read this Privacy Policy before using the Website or submitting any sensitive personal information or data.

We are committed to protecting your privacy and data in line with the Information Technology Acts framed and issued by the Government of India. We are committed to responsible and justified usage of your personal information.

User consent

By submitting personal information through our Site or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of the Personal Information in accordance with this Privacy Policy

Information we collect

  1. Personal details of members like Name, email address, Address, age and phone number
  2. Internet Protocol address
  3. Preferences and settings like time-zone, language, etc
  4. Your browsing pattern, search history, links clicked, services viewed, features used to view services, the duration of such views on our website
  5. Information received through electronic communication (Examples: Telephonic conversation, emails, enquiry through contact forms on the website)
  6. Risk profile, estimate of current net worth & income range in line with directions of the regulator as part of the onboarding process

Usage of Information

Information provided by the user will be used for the below purposes

  1. To give you access to the services offered by Congruence Advisers through this website
  2. To send you notifications on email/WhatsApp for content updates you have signed up for
  3. To send newsletters, research reports, offers and other promotional materials related to our Services
  4. To issue invoices, administer accounts, collect, and process payments
  5. To provide guidance on how to use the content on our website, inform you of new features on our website, or provide other information that may be of interest to you
  6. To process and track your transactions; send reminders for timely renewal
  7. To comply with any legal or regulatory requirements or provisions

We may also use information that we receive to

  • remember information so you will not have to re-enter it during your subsequent visits
  • provide personalized content and information to you
  • provide, improve, test, and monitor the effectiveness of our Services
  • develop and test new products and features
  • monitor metrics such as total number of visitors, traffic, and demographic patterns
  • diagnose or fix technology problems


Our employees in designated roles (IT development, digital marketing, customer service) and IT vendors will have access to the admin functionality of this website which gives them access to personal information collected by us.  

We may use third party services & tools to send emails, SMSs, phone notifications or newsletters to users, use external KYC processing agencies etc based on our business needs. The third party may collect information about you on their website/application and may have its own privacy policies that differ from ours. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of information after you click on links to such outside websites.

In compliance with the applicable laws, we may be required to disclose certain information as required by law enforcement agencies. Such statutory disclosures shall not constitute an infringement of this Privacy Policy

Except as set forth above, we will not transfer your personal information to an unrelated third party without your consent.

Data Retention

We retain your Information for as long as necessary for the legitimate interests specified in this Privacy Policy and for us to comply with our legal obligations.

As part of the regulatory framework of India, all registered intermediaries are expected to comply with policies on Anti Money Laundering, Know Your Customer regulations amongst many others. Some of these policies dictate that we should keep customer information intact for a given period even after termination of the business relationship. We are bound to abide by these regulations as directed by the regulators from time to time.


Phishing is a term used to describe a type of internet attack in which inauthentic emails that appear to be coming from a legitimate source to trick you into providing confidential information. These emails usually invoke a sense of urgency to get you reveal personal information and often imply that your account is about to be closed unless immediate action is taken.

While we will take necessary precautions, if you know or have reason to believe that your account credentials have been lost, stolen, altered, or otherwise compromised, please contact us at


Cookies are pieces of information that a browser can record after visiting a web site. We may use cookies for technical purposes such as to enable better navigation through our site, or to store user preferences for interacting with the site. If you turn off the option to have cookies stored on your browser, it will affect your experience of using the platform.

Security of information

We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while the uses reasonable efforts to protect your Personal Information, the platform cannot guarantee its absolute security.

Changes to the policy

Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page.